Let me say, Gianluca was the one who inspired me to write this article. Gianluca said, “I thought there were three hundred thousand boys singing like me, and instead that night I discovered that there are only two: Ignazio and Piero.” Of course, Gianluca was referring to the night they sang together for the first time on Ti Lascio Una Canzone.
What Gianluca realized in that moment was the uniqueness of the group. So, let’s begin where it all began….
It is the fourth episode of Ti Lascio Una Canzone and the boys are given the music for “O Sole Mio” but in three parts. They thought it was strange because until then they were singing alone or doing duets.
They walked out on the stage, sang “O Sole Mio” and it was like they had been performing together for years. Flawless!
We often talk about Ti Lascio Una Canzone where the boys first came together but, we never talked about some of their performances or what was going on behind the scenes without them knowing it.
Let’s talk about some of the people they performed with on the show. Really great names in the Italian music industry. Massimo Ranieri, Fausto Leali, Al Bano, Adamo, Piero Mazzoccheti.
What did I witness during their performances? I saw great performers in awe of three teenagers who were singing their songs and they were amazed at the performances. It was written all over their faces. They could not believe what they were hearing.
What was going on behind the scenes? Well we certainly know that the idea to put the three together was the genius of Roberto Cenci the artistic director and director of the program. But there was so much more happening!
Alone in his apartment, Michele Torpedine was sitting on his sofa with the volume off on his TV. The show he was watching was Ti Lascio Una Canzone. He keeps looking at the screen and he suddenly thinks, Ignazio reminds him of Luciano Pavaroti, Gianluca seemed similar to Jose Carreras and Piero is similar to Placido Domingo. He still had not heard them sing. Out of curiosity, he raised the volume and Michele says, “Here I am aware of another element, that is even more important than the first. The three casually put together to sing a song of the program possess an incredible vocality for their age.”
At this point Michele’s head is spinning. He’s thinking these guys are good and again repeats it to himself, they’re good! He thinks, “What if I try to put them together seriously? A trio he tells himself. Here’s what I could do…. “
Michele says, “The next day I am a volcano. I want to talk to everyone: producers, managers, families.”
Michele called Roberto Cenci and he got the contact details of the three boys.
Michele says, “Another great story started, a new story at a time when it seemed to me that there was no future for me, for my profession: a breath of oxygen in my environment.”
After years of disappointment, loss of trust and gratitude, missing or denied, with Ignazio, Piero and Gianluca, Michele rediscovers the values of gratitude. Michele says, “the boys allowed me to really go back to my job.”
So where to begin? Michele says, “Let’s start with trust because they trust me first of all; the administration of an entire world tour, with important figures to move on which I could take what I want if I were dishonest. But they trusted me and so did their parents, to whom, moreover, I have committed myself to teaching everything, the mechanisms, the things that move, the figures, the relationships. All.”
They were the first Italian artists in history to sign a contract with a major American music label. Universal Music signed them immediately. Michele said, “it is important to give due recognition to the man who made all this possible, the great record manager Peter Lopez. Peter immediately sensed the enormous potential of our artistic project. To him we owe an incredible international contract signed simply trusting that the boys would have audiences all over the world.”
But what did they bring to the table to win over the kids, the parents, and the grandparents? They had an idea and it worked.
Their music was Operatic pop or Pop-Opera. What was this new movement? It’s singing Opera in a more modern style. While opera is very strict and regimented, Pop-Opera is more ethereal it has a lighter feeling and it moves freely. It takes away the hard edges of opera and replaces it with a more ethereal feel while still presenting the drama and the high notes of the opera.
This along with the classical Neapolitan songs became a big draw. Why did it work? One reason is three amazing voices! If the voice wasn’t there, the song wasn’t going to sell.
When I’m writing these pieces, I do a lot of research and I watch a lot of videos. And this is what I found. I looked at videos of the promos the boys did, for their albums. They were 16 – 17 years old and I found many teenagers at these promos. I saw teenage girls and boys singing opera and Italian songs. They liked it because the music is easy and catchy and, they picked it up very easily. And I might add, the guys are very attractive and likeable. The young girls love them not because they are very handsome but because they can relate to them. They were 16 – 17 years old and they were telling these young kids we love this music and you can too. And they did and still do! Once the kids were sold the parents followed.
Who wouldn’t want their kids singing this music? In turn the parents found it just as pleasing. As to the grandmothers they were the ones who were fainting over these attractive young men.
But it wasn’t all as easy as that. There were some rough edges, some adjustments that needed to be made. The voices were certainly there but bringing it all together was another matter.
Let’s look back a moment at some of the people I just spoke about. Michele Torpedine, Roberto Cenci, and Peter Lopez. These are the top of the top. Under normal circumstances these boys wouldn’t be able to get in the front door, no less to meet these people. What would you call it? I call it La forza del destino (The Force of Destiny). They certainly were in the right place at the right time. I often wonder how it is possible that these three boys, with three unique voices, all appear at the same time and in the same place in history. WOW! What a plan God had! It can be nothing less!
So, what happened next? So, let’s let the boys tell you….
Piero said, On June 9 th, 2009, nine days after the end of Ti Lascio Una Canzone, my parents left for Rome. They were a bit mysterious about it. When I asked them what they were going to do in Rome, they only replied that they had to meet a person and, I tell the truth, I did not even insist on knowing who…. The next day they come home and then, yes, I wanted to know something more. “Dad, what have you done in Rome?”
“Nothing,” he answers, “we met a certain Torpedine.”
Yes, On June 9th, 2009 all the parents met with Michele to discuss the future of the boys.
Piero said, “After a month, my parents made another trip to Rome to meet the legendary Torpedine …. The day after, Mom and Dad came back to Naro with a check. It was the advance of the contract.”
Ignazio said, “Immediately after the end of the program my parents, like those of Piero and Gianluca received a call from the office of Bibi Ballandi.”
Who is Bibi Ballandi? …. He is the producer with a capital P. Some examples? The shows on Rai Uno de Fiorello and Celentano, Dancing with the Stars and also Ti Lascio una Canzone.
From Ballandi’s office, they wanted the parents of the three boys to go to Rome to discuss their children’s future…. On their return from Rome, as usual, Mom and Dad sat down with me and my sister around the table to talk about what had happened in Rome. Michele Torpedine …. was interested in us. What did I think? What could I think, one who in the last five years had done nothing but sing from morning to night? After several meetings we signed our first managerial contract.”
Gianluca said, “That is a period that I really cannot remember in general. I was just a child who dreamed. While the other guys who had participated in the Ti Lascio Una Canzone returned home … the three of us walked towards a professional artistic career.
…. I did not even know what the contracts were like, I did not care. Once I told my father something like this: ‘But why, to be a singer, it takes a contract?’ I only remember that at a certain point we went to lunch in Rome to talk about music and recording songs. The contract had already been signed. I was there with my father, Piero, Ignazio and their parents.
What I do remember is, we were three funny and awkward children: Ignazio fat, Piero roly-poly too, I was small and plump and with pimples. So, at the first meeting, I look at Torpedine and ask him: “But what came into your mind?”
In 2009 they recorded their first album.
Ron Fair, chairman of Geffens Records had this to say about their debut album, “Their debut album went Platinum, in Italy, without a single release, solely based on their performances in three TV Shows. This has never happened before.”
Today, Michele sums it up like this. “These three guys have very clear ideas and I have never seen them impressed in front of audiences that many would shake their legs. I never heard a wrong attack, and if some inconsistency arose that made something happen professionally, they knew how to handle the problem at the origin. They are always extraordinary, their voices grow with them, they mature in body and soul. There is no other team or artistic team so complete.”
Credit to owners of all photos.